Market Segment Manager - Consumer Devices

Adhesive Technologies Strategy / Business Development China, Shanghai Full Time Regular
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About this position

About this Position

  • We are looking for a driven and strategic Market Segment Manager for Modules & Components under Consumer Device segment in Henkel’s Electronics business. In this role, you will be leading the overall strategy development, innovation portfolio, and future direction of your assigned clusters — mainly Compact Camera Modules, Sensors, Displays, and Acoustic components — with the potential to expand into other adjacent areas. You will develop and drive go-to-market strategy, steer and ensure the execution of an innovation pipeline aligned with the strategy and provide senior management with clear insights and visibility of the assigned clusters. You are the focal point for your clusters and will guide cross-functional teams to implement the strategy and drive business growth.

What you´ll do

  • Set and Execute Global Strategy: own the global strategy development for Modules & Components clusters — Compact Camera Module, Sensor, Display, Acoustic components, and beyond — shaping our go-to-market approach, innovation and product portfolio, and future directions
  • Market Intelligence & Opportunity Mapping: Stay at the forefront of industry developments, analyzing trends, technology shifts, and evolving material requirements. Translate market observations into actionable insights and recommendations.
  • Market Analysis: Map market opportunities by analyzing customer needs, component and application dynamics. Identify untapped growth areas and adjacent markets through in-depth research.
  • Strategic Initiatives: Support the Market Strategy Head - Consumer Device, to develop and present strategic insights & recommendations, including investment & M&A inputs, to enter new markets and strengthen competitive positioning.
  • Innovation Management: Drive and ensure the execution of the innovation pipeline aligned with market strategy; track top project progress against key milestones, flag issues, challenge the status quo, and drive decisions for project advancement.
  • Portfolio Development: Drive the roadmap of product portfolio in the assigned clusters through innovation, managing the entire life cycle in close collaboration with Product Portfolio Management.
  • Cross-Functional Impact: Collaborate closely with Sales, Key Account Management, R&D, and other functional teams to ensure effective strategy implementation and alignment across the organization.
  • Competitive Intelligence: Closely monitor the competitor situation, form competitive strategy, and enable its execution.
  • Product Commercialization: Provide input to the marketing communications team on the commercialization of new products and segment-specific promotional efforts.

What makes you a good fit

  • Bachelor’s or Master’s degree in Material Science, Electronics, Engineering, or Business; MBA preferred.
  • 5+ years of progressive experience in market strategy, commercial, or technical roles in a multinational environment, within the electronics materials or consumer electronics industry.
  • Strategic Acumen: Demonstrated success in developing and executing global market strategies, including experience with market entry, driving sustained business growth, and competitive intelligence.
  • Technical Knowledge: Deep understanding of electronics materials, processes, and market trends; know-how in module & components is a plus.
  • Analytical Thinking: Strong critical thinking and analytics skills for decision making to realize measurable results.
  • Stakeholder Management: Strong global stakeholder management as well as excellent communication and presentation skills, including the ability to convince at different management levels up to senior management.
  • Global Perspective: Experience working in a global environment and willingness to travel internationally as required.
  • Language: Fluency in English; ideally also Mandarin, additional languages e.g. Japanese, Korean, are a plus.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26102923

Job Locations: China, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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