Market & Customer Activation Manager - Industrial Adhesives (M/F/X)

Adhesive Technologies Marketing Market Research Various locations Full Time Regular
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About this Position

As Market and Customer Activation Manager, you will act as a LOCTITE & TEROSON brands ambassador, driving impactful customer engagement and market activation across France, Belgium and the Netherlands.
You will join the Marketing team, currently composed of 6 people, and take ownership of a dedicated market scope. In this role, you will be responsible for translating business priorities, customer needs, regional/global initiatives and local market focus areas into effective activation plans.
The role includes coaching and day-to-day management of apprentices, supporting both their development and the successful execution of marketing activations.
This is a great opportunity to contribute to the transformation of marketing activation in a complex B2B environment, combining strong brands, technical expertise, digital acceleration and close customer proximity. 

What you´ll do

  • Develop and execute account-based and integrated marketing programs aligned with business priorities and customer needs.
  • Adapt global and regional campaigns into strong local activation plans, while also designing dedicated local initiatives when relevant.
  • Contribute to brand positioning, messaging and content strategy for key customer segments and channels.
  • Build strong knowledge of the distribution network, channel partners and end customers to drive more targeted and effective marketing actions.
  • Activate digital and offline channels, including social media, web, email, events, sales tools and customer-facing content.
  • Support key innovation launches, ensuring strong market adoption and impactful customer engagement.
  • Identify market trends, customer insights and growth opportunities to shape future marketing approaches.
  • Collaborate closely with marketing, sales, technical and regional teams to ensure strong alignment and execution.
  • Track campaign performance, analyze results and optimize ROI through data-driven insights.

What makes you a good fit

  • Master’s degree in marketing/communication
  • 6 to 8 years of professional experience in marketing, ideally in a B2B or industrial environment.
  • Strong experience in digital marketing, content activation, campaign management and performance tracking.
  • Knowledge of marketing automation, CRM, social media platforms and AI-supported marketing tools.
  • Experience in people management, project leadership or willingness to coach apprentices.
  • Strong communication skills, with the ability to create clear, compelling and visually appealing customer content.
  • Analytical mindset, with the ability to measure marketing impact and turn data into actionable recommendations.
  • Team player with a hands-on mindset, strong organizational skills, interest in development within an international environment and the ability to work independently.
  • Interest in innovation, technical products and international environments.
  • Fluent in French and English. Dutch is a plus

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Group Insurance / Hospitalization Insurance
  • Entertainment allowance
  • Travel allowance
  • Position can be based in Brussels or Boulogne-Billancourt

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26097680

Job Locations: Belgium, Brussels-Capital Region, Brussels | France, Île-De-France, Boulogne Billancourt

Contact information for application-related questions: recruitment.benelux@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

Henkel 소개

거의 150년의상의 강력한 유산을 기반으로 우리는 새롭게 삶을 상상하고 개선하는 방법을 매일 선도하고 있습니다. 헨켈은 현재와 다음 세대를 위한 혁신적이고 지속 가능한 브랜드와 테크놀러지, 그리고 전 세계에 있는 팀과 함께하고 있습니다. 헨켈은 산업 및 소비자 산업 모두에서 선도적인 위치를 차지하고 있습니다. 헨켈의 포트폴리오에는 잘 알려진 대로 헤어 케어 제품,  세탁 세제, 섬유 유연제, 접착제, 실란트 및 기능성 코팅제가 있습니다.

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헨켈의 모든 포지션은 고유하며 적합한 후보자를 찾는 것이 회사와 후보자 모두에게 중요합니다. 우리는 회사와 후보자가 서로 잘 맞는 확인하고 싶습니다. 우리는 전 채용 과정에서 후보자들에게 결과를 안내할 것입니다.

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