거의 150년의상의 강력한 유산을 기반으로 우리는 새롭게 삶을 상상하고 개선하는 방법을 매일 선도하고 있습니다. 헨켈은 현재와 다음 세대를 위한 혁신적이고 지속 가능한 브랜드와 테크놀러지, 그리고 전 세계에 있는 팀과 함께하고 있습니다. 헨켈은 산업 및 소비자 산업 모두에서 선도적인 위치를 차지하고 있습니다. 헨켈의 포트폴리오에는 잘 알려진 대로 헤어 케어 제품, 세탁 세제, 섬유 유연제, 접착제, 실란트 및 기능성 코팅제가 있습니다.
Sr. Digital Marketing Manager
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About this position
About this Position
As Senior Digital Marketing Manager Benelux, you are responsible for shaping and driving the digital ecosystem across all professional brands within Henkel Beauty Care. You lead the digital acceleration of the business across three key pillars: social media, B2B e-commerce (e-shop), and digital platforms & innovation projects.You combine strategic vision, data-driven decision-making, and hands-on execution to elevate brand presence, enhance customer experience, and drive measurable business growth.
In addition, you lead and develop a team of digital marketing professionals, fostering a high-performance culture, building digital capabilities, and ensuring strong execution across all areas of responsibility.
What you´ll do
Social Media Leadership (All Brands BNL)
- Define and lead the BNL social media strategy across all brands, ensuring alignment with global guidelines while maximizing local relevance.
- Oversee content strategy, editorial planning, and channel activation (organic & paid).
- Drive best-in-class community management, influencer collaborations, and advocacy programs.
- Ensure strong brand consistency and storytelling across platforms (Instagram, TikTok, LinkedIn, etc.).
- Track, analyze, and optimize performance metrics, translating insights into continuous improvement.
B2B E-shop & CRM Activation
- Own and accelerate the performance of the B2B e-shop in Benelux, driving adoption, engagement, and sales growth.
- Develop and execute CRM and newsletter strategies to strengthen customer engagement and retention.
- Optimize the digital customer journey, ensuring seamless and user-friendly experiences.
- Leverage data to drive personalization, cross-selling, and conversion optimization.
- Work closely with Sales to ensure strong customer activation and platform adoption.
Digital Platforms & Innovation Projects
- Lead and implement key digital transformation projects such as MaiA, ecosystem integrations, eAcademy, and future innovations.
- Act as the BNL digital lead, ensuring successful rollout and adoption of global and regional tools.
- Identify opportunities to enhance digital touchpoints and customer experience ecosystem.
- Manage cross-functional collaboration with global, regional, IT, and external partners.
- Drive change management and user adoption across internal teams and customers.
Performance & cross-functional collaboration
- Define and track digital KPIs across all scopes (engagement, conversion, sales, adoption).
- Translate data into actionable insights and strategic recommendations.
- Manage digital budgets and ensure strong ROI across investments.
- Act as a key sparring partner for Marketing, Sales, and Education teams.
- Lead cross-functional alignment and ensure integrated 360° activation.
What makes you a good fit
- Master’s degree in Marketing, Digital, Business, or related field
- Fluent in Dutch, and English
- 5–8+ years of experience in digital marketing, e-commerce, or digital transformation
- Proven track record in social media strategy, CRM, and/or e-commerce platforms
- Experience managing complex digital ecosystems or transformation projects
- Strong analytical mindset, with the ability to translate data into clear actions
- Demonstrated leadership and stakeholder management skills in a matrix organization
- Hands-on mentality with a test-and-learn, entrepreneurial mindset
- Strong communication and influencing skills across all levels
- Passion for digital innovation, trends, and customer experience
- Experience in premium brands, FMCG, or professional beauty is a strong plus
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Pension Fund
- Disability Insurance
- Health Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26096822
Job Locations: Belgium, Brussels-Capital Region, Brussels | Netherlands, Utrecht
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Henkel 소개
자주 묻는 질문
여러 포지션에 관심이 있습니다. 동시에 여러 포지션에 지원할 수 있습니까?
네, 온라인 지원 시스템에서 프로필을 작성하기만 하면 됩니다. 프로필을 작성하면 여러 포지션에 지원할 수 있습니다.
채용 공고가 영어로 작성되어 있는데 지원서도 영어로 작성해야 합니까?
네, 영어로 부탁드립니다. 헨켈은 국제적인 회사이기 때문에 전 세계의 동료들과 함께 일하게 될 것이고 영어는 헨켈의 공식 언어입니다. 일반적인 '규칙'은 지원서를 채용 공고와 동일한 언어로 작성하는 것입니다.
지원 결과에 대한 피드백을 받습니까?
헨켈의 모든 포지션은 고유하며 적합한 후보자를 찾는 것이 회사와 후보자 모두에게 중요합니다. 우리는 회사와 후보자가 서로 잘 맞는 확인하고 싶습니다. 우리는 전 채용 과정에서 후보자들에게 결과를 안내할 것입니다.
지원서와 관련하여 문의 사항이 있으면 어디로 연락해야 합니까?
채용팀이 지원서에 관한 모든 문의를 도와드릴 것입니다. 이 링크를 통해 채용팀에 문의하십시오.