Senior Manager, Social Channel & Creator Marketing – YouTube MSDS

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. 

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. 

Dare to learn new skills, advance in your career and make an impact at Henkel. 

What you´ll do

• YouTube Strategy & Channel Leadership 
  • Lead YouTube strategy for all MSDS brands — defining content pillars, publishing cadence, and creative direction per brand. 
  • Position YouTube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise. 
  • Drive consistency in production quality, visual identity, and tone across all brand channels. 
  • Partner with Brand Directors and Education to ensure YouTube integrates seamlessly into 360° campaign storytelling.
• Content Development & Production
  • Oversee concepting, scripting, and production of all YouTube videos — from tutorials and transformations to behind-the-scenes and creator collaborations. 
  • Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations. 
  • Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand.
  • Introduce SEO best practices and metadata optimization to maximize discoverability.
• Creator Collaboration & Integration 
  • Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content.
  • Develop an annual creator calendar aligned with brand priorities and launches. 
  • Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion. 
  • Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways.
• Performance & Analytics
  • Monitor YouTube KPIs: watch time, retention, engagement, subscribers, and conversion. 
  • Collaborate with Business Intelligence to link performance insights to brand awareness and sales. 
  • Continuously test formats, video lengths, and storytelling techniques to maximize impact. 
  • Provide quarterly performance reviews with data-driven recommendations for each brand.
• Cross-Functional Collaboration
  • Align closely with Brand, Education, and Creative teams to integrate YouTube storytelling into campaign ecosystems. 
  • Collaborate with the TikTok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities. 
  • Partner with Digital Commerce and CRM to connect YouTube content to traffic, lead generation, and D2C conversion.
• Team Leadership & Process Excellence 
  • Manage Social Content Managers and/or video editors dedicated to brand channels.