Assistant PR Manager

What you´ll do

• Integrated Communications Planning & Project Management:
  • Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
  • Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
  • Support PR budget planning, agency management and resource allocation.
  
• Media Relations & Brand Communications:
  • Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
  • Support communication planning and execution for major brand campaigns, product launches and business initiatives.
  • Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
  • Monitor industry trends and provide communication recommendations to support business objectives.
  
• Corporate Communications:
  • Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
  • Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
  • Support thought leadership content development and external stakeholder communications.
  • Monitor industry and competitors and provide communication insights when relevant.
  
• Crisis Management:
  • Support crisis and reputation management initiatives across HCB.
  • Assist in issue monitoring, risk assessment and crisis communication preparation.
  • Coordinate communication materials and stakeholder alignment during issue management processes.
  
• Celebrity & External Partnership Management:
  • Support celebrity endorsement and relevant communication projects when required.
  • Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
  • Manage external partners and agencies to ensure smooth project delivery.
  
• Events & Strategic Projects:
  • Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
  • Provide communication consultation and content support across business functions when required.
  
• Team Operations:
  • Support team daily operations, including vendor management, POR/PO process and budget administration.
  • Undertake additional projects assigned by line manager.