Shiseido Professional Brands Product Manager

What you´ll do

• Prepare yearly marketing objectives and strategies; Develop marketing strategy and program for each category and star pillars
  
• Forecast new launches based on product study, and market and consumer research; Forecast, manage samples, and develop sampling strategy for each star pillars
  
• Develop strategic marketing plans (including promotional plans) for brand’s products focused on innovation parts, based on business and market trends through quantitative and qualitative analysis, recommending any necessary strategic changes
  
• After the launch of new products, analyze the sales results and feedback from the field, communicate recommendations to the international marketing department, recommend areas for improvement, and revise the sales forecast if necessary; Collaborate and coordinate with various teams on product registration, import, and other logistics functions in order to ensure that the marketing plan is fulfilled within the time schedule
  
• Based on the marketing brief provided by Global, as well as all necessary surveys and analyses of Korean market needs and trends, establish the marketing mix for all new products; Set up a pricing strategy in line with HQ guidelines
  
• Gather and analyze the performance of competitors’ products; Share and update accurate market information with HQ in a timely manner
  
• Produce monthly product-related reports; Coordinate various tasks carried out by different teams and other marketing members