NA Broad Market & Customer Activation Manager

What makes you a good fit

• Bachelor’s degree in Marketing, Business, Communications, or related field 
• 5+ years of progressive experience preferably in B2B marketing
• Proven track record in developing and executing integrated marketing campaigns across multiple channels (digital, social, events, sales enablement)
• Strong understanding of go-to-market strategy and how to align marketing programs with sales and business objectives
• Proficiency in digital marketing tools and platforms, including CRM systems (Salesforce), marketing automation (Marketo), and analytics tools (Power BI)
• Experience developing sales enablement tools such as presentations, brochures, demos, and guides
• Solid understanding of content strategy and creation, including video, web, and social media storytelling
• Ability to manage and track marketing budgets and measure campaign ROI
• Skilled in data-driven decision making, leveraging insights, VOC, and market trends to guide strategy
• Strong project management and organizational skills; ability to handle multiple priorities and deadlines
• Excellent written and verbal communication skills with a knack for translating technical solutions into clear, customer-focused messaging
• Collaborative mindset with ability to influence across teams, including sales, product management, and external partners
• Creative thinker with a strategic yet hands-on approach to execution

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $95,000-$105,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.