Manager, Market and Customer Activation

About this Position

• This job would report to the Global Head of Market and Customer Activation (MCA). The role is to drive customer activation strategy and implement promotion activities for the China region.
  
• Responsible for marketing and communications strategy and execution plans which include event management, digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications. Partnering with the business, the candidate is to drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and build brand preference and awareness of the electronics business.  
  

What you´ll do

• Establish a scalable marketing and communications strategy and execute it successfully across target personas, segments and markets with positive financial impact for the company.
  
• Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities.
  
• Responsible for content strategy by creating compelling contents and campaigns that attract, engage and retain the targeted persona.
  
• Reinforce innovation leadership by positioning AME as an innovator to claim that space and generate preference among customers.
  
• Work closely with the local commercial teams in product and solution activation campaign,and differentiated messaging to accelerate reach to key and emerging market.
  
• Implement result-oriented events that are measurable and data-centric, and bring best practices in event follow up.
  
• Drive engagement with distributors through regular updates and communications.