Global Masterbrand Strategist

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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Global Masterbrand Strategist Apply for this role
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About this position


What you´ll do

  • STRATEGY:
    Develop Global Masterbrand strategies including:
    - Global Brand Platform and Strategy.
    - Global Brand Communication Platform and Strategy.
    - Global Taglines and creatives.
    - Global Artist Collaboration.
    - Global Campaign, brand books, Visual identities, guidelines.
  • CAMPAIGNS:
    - Develop Integrated campaigns across all touchpoints.
    - Manage production, shooting and assets development and deployment.
  • IMPLEMENTATION & GOVERNANCE:
    - Steer local yearly activation plans to drive reach and ROAS, brand awareness, association, preference, loyalty.
    - Proactively engage with local markets to ensure excellent knowledge of countries’ needs and trends, steer implementation in countries and facilitate best practices sharing among markets.
    - Set governance model to ensure materials developed globally/locally meet brand guidelines.
  • BUDGET & TEAM:
    - Recommend and monitor budget.
    - Team Management: recruitment, motivation, and development as well as organization design recommendations to manager.

What makes you a good fit

  • Over 10 years of successful Brand Strategy and/or Brand Communication strategy, ideally with a global Masterbrand, on the brand or agency side.
  • Over 5 years Brand Activation Management with demonstrated results in driving impactful campaigns.
  • Excellent project steering skills to efficiently drive creative big-scale projects with multiple external and internal stakeholders incl. creatives agencies, artists, KOL.
  • Deep understanding of CMI, trends.
  • Great collaborative and solution-oriented mindset.
  • Sharp creative and conceptualization and copy writing skills.
  • Ability to challenge status quo and to adapt.
  • Experience in Beauty / Premium brands a plus.
  • Experience in APAC a plus.
  • Understanding of Japanese and Chinese culture, markets, consumers a plus.
  • Language skills: full professional capabilities in English, Japanese a plus (not mandatory), Chinese a plus (not mandatory).
  • Work experience in an international/APAC environment.
  • Additional Asian languages would be a plus.
  • Expertise in Digital would be a plus.
  • Experience in creative agencies would be a plus.
  • Social Activity interest.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25078253

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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