India, Navi Mumbai, Henkel Consumer Brands

LEAD - Digital Marketing

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Working closely with the Digital Marketing Manager and the digital agency to ideate and execute social media campaigns across all owned media platforms.
  • Drive brand TOMA by planning and executing the paid media strategy for the brand across all touchpoints – digital, search, DOOH and content partnerships. End to end management of all media campaigns from brief initiation to plan optimization and reporting .
  • Growing and executing strong advocacy content including Influencers , brand Hair Artistes , and Salon Hair dressers
  • Partnering with brand, eCommerce and sales team to achieve a holistic and consistent brand presence on digital channels. Managing and creating cataloguing content , and digital banners.
  • Work with Digital Marketing Manager to build new-age digital ecosystems to support business functions across digital touchpoints - website, chatbot, apps, social media etc.
  • Creating and updating content for website, and campaign shoots which will contribute more towards brand visibility.
  • Ensure marketing initiatives are planned and implemented in time with set budgets and real time deadlines along with timely reporting to the manager.
  • Managing documentations for the office; financial, legal, product procurement


  • Minimum 3-5 years of experience required.
  • Has a creative eye towards the brand’s needs for effective communication.
  • Digital Expertise: conversant with all forms of digital formats and measurement
  • Experience in marketing role with any brand in the luxury or FMCG sector.
  • Experience in Digital Marketing / brand communication, especially social media.
  • Familiar with: AMS, google Analytics, full stack et al.
  • Creative writing or designing will be an added asset.
  • Knowledge of Digital Marketing tools and all Microsoft with special focus on Excel and PowerPoint presentation.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 24064097
Contract & Job type: Regular - Full Time
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Performance Bonus / Incentives
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Employee recognition programmes Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Wellbeing programs
Wellbeing programs Vacation / Paid time-off
Vacation / Paid time-off Employee share plan
Employee share plan Smart work / Flexible working arrangements
Smart work / Flexible working arrangements Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs International career opportunities