Slovakia, Bratislava, Global Business Solutions+

Global Digital Brand Specialist

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you are up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

We are seeking a forward-thinking Global Digital Brand Specialist, for a global hair consumer brand , to lead our digital marketing campaigns from conception through to execution. This role is pivotal in ensuring our campaigns resonate with our target audience, achieve our marketing objectives, and enhance our brand's digital footprint. As a key player in our digital strategy team, you will manage cross-functional project teams, oversee campaign timelines, and ensure the seamless integration of digital marketing activities across multiple channels.

 Do you dare to make an impact?


  • Project Management: Ensure seamless development and deployment of digital campaign assets across multiple digital platforms, including websites, e-commerce channels and social media.
  • Cross-functional Coordination: Act as the main point of contact between internal teams (digital marketing, brand marketing, e-commerce) and external partners (agencies, media platforms) to ensure cohesive campaign execution.
  • Timeline and Project Management: Manage campaign timelines and resources efficiently, ensuring projects are delivered on time.
  • Performance Analysis: Monitor, analyze, and report on campaign performance against KPIs, leveraging data to optimize ongoing and future campaigns.
  • Innovation and Adaptation: Stay abreast of digital marketing trends and technologies to drive innovation within campaigns and improve digital marketing effectiveness.
  • Stakeholder Communication: Provide regular updates to stakeholders on campaign progress, performance, and insights, facilitating informed decision-making.
  • Quality Assurance: Ensure all digital campaign content meets brand standards and complies with regulatory guidelines.
  • Risk Management: Identify potential project risks and develop contingency plans to mitigate impact.
  • Team Management: guide and inspire project teams, fostering an environment of collaboration and continuous improvement.


  • Proven Experience: Solid background in digital campaign management on B2C market, with demonstrable success in leading high-impact digital marketing projects. (Ideally in beauty/consumer brands industry)
  • Strategic Thinker: Strong strategic planning and project management skills, with the ability to oversee multiple projects simultaneously.
  • Analytical Acumen: Proficiency in analytics tools and platforms, with a keen ability to translate data into actionable campaign insights.
  • Communication Skills: Exceptional communication and interpersonal skills, capable of working effectively with diverse teams and stakeholders.
  • Digital Savvy: Deep understanding of the digital marketing ecosystem, including SEM, SEO, social media, content marketing, and email marketing.
  • Creative Insight: Ability to collaborate with creative teams to ensure campaign messages are compelling and aligned with brand identity.
  • Adaptability: Flexible and adaptable, able to thrive in a fast-paced and evolving digital landscape.
  • Educational Background: Bachelor's degree in Marketing, Business, or a related field, with a preference for certifications in project management or digital marketing.
  • Leadership Qualities: Strong leadership skills, with the capacity to motivate teams and manage cross-functional collaborations effectively.

This role offers the chance to play a critical role in shaping our brand's digital future, driving growth and innovation within our digital campaigns.


  • 13th salary 
  • Performance-based bonus up to 134%
  • Financial bonus for referring a suitable candidate from 500 to 1000 EUR gross
  • Meal contribution also during days off
  • Cafeteria benefit system
  • Henkel Shop
  • Henkel Kindergarten
  • Life Insurance
  • Health care package
  • Relocation bonus
  • 5 Sick days per year
  • Home Office possibility
  • Extra paid days off for special life events

At Henkel, we come from a broad range of backgrounds, perspectives and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Minimum salary: 1800 EUR gross (Of course, an overpayment is possible depending on the respective training, qualification and professional experience. The gross salary is based on these aforementioned criteria and is finally determined after the personal interview.) 

JOB ID: 24062347
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
13 monthly base salaries
13 monthly base salaries Performance bonus/ incentives
Performance bonus/ incentives Henkel employee shop
Henkel employee shop Henkel kindergarden
Henkel kindergarden Life insurance
Life insurance Healthcare coverage/ Medical insurance
Healthcare coverage/ Medical insurance Development opportunities
Note: Perks might vary depending on the job grade.