China, Shanghai, Henkel Consumer Brands

Senior Trade Market Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Senior category TMKT manager aims to lead category growth in full channel including Ecom, O2O and offline business. This role should both responsible for strategy building and activation driving
  • Workout omni channel category strategy to support biz target achievement.
  • Deep dive category shopper behavior in omini channel to yield category insight
  • Drive omni channel 4P activation with clear channel instruction delivered, raise efficiency of investment
  • Diagnose Henkel Ecom trade marketing management and deliver constructive solution
  • Coach and develop people including team members.

  • Individually Tasks (Time in %)
  • Work closely with MKT team to build category growth plan, Define category growth opportunities in different channel and customers. (30%)
  • Deep dive shoppers in different channel to understand shopper insight and channel insight (20%)
  • Offer tailored assortment to key customers (10%)
  • Analyze investment effectiveness including promotion and POSM (10%)
  • Lead category management project in key customers (10%)
  • Uplift offline shopping experience thru roadshow activation (10%)
  • People coaching (10%)


  • Bachelor's degree+.
  • Full-time university
  • 8-10 years’ experience in KA, TMKT,or SOP in FMCG industry
  • 3yr+ people management experience
  • Can do attitude, learning agility and proactive communication
  • Data oriented and sensitive

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 23052293
Contract & Job type: Full Time, Regular
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)