China, Shanghai, Adhesive Technologies

Business Development Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • China Fashion market is a huge market with big potential in terms of non-sewing and lamination applications. The BDM is expected to:
  • Market Study and Strategy build-up for Greater China Textile & Fashion:
  • Identify trends, opportunities, and potential competitors in the Textile, Apparel, and Fashion manufacturing industries.
  • Develop and implement strategic plans to penetrate new customers and expand existing ones.
  • Analyze market dynamics and customer behavior to refine sales and marketing strategies.
  • Customer Relationship Management:
  • Build and maintain strong relationships with existing clients, understanding their needs and ensuring customer satisfaction.
  • Identify and engage with potential clients, showcasing our products and services effectively.
  • Collaborate with cross-functional teams to address client requirements and provide solutions.
  • Sales and Revenue Generation:
  • Closely work with sales teams to develop and present compelling sales proposals to potential clients.
  • Work with sales teams to negotiate contracts and terms with clients to maximize revenue and profitability.
  • Portfolio and Innovation:
  • Stay informed about industry trends, technological advancements, and competitor offerings.
  • Collaborate with product development teams to enhance existing products and introduce new solutions.
  • Identify opportunities for product differentiation and innovation to stay ahead in the market.
  • Team Collaboration:
  • Work closely with internal teams, including marketing, sales, product development, and operations to ensure seamless execution of business development initiatives.
  • Provide leadership and support to the sales team, fostering a collaborative and results-driven culture.
  • Reporting and Analysis:
  • Prepare regular updates on market trends and competitor activities.
  • Analyze key metrics to evaluate the effectiveness of business development strategies.
  • Use data-driven insights to make informed decisions and adjustments to the business development plan.

Accountabilities (Time in %)

  • Drive business growth with GCN Textile & Fashion team to achieve KP target.                    35%
  • Initiate innovation request and actively participate in new product launch and portfolio strategy management, lead & drive critical projects.                    25%
  • Build up comprehensive customer road mapping and mid-long-term plan by closely work with sales team.                    25%
  • Closely work with brand owners/representatives and good collaboration on cross-country/region topics.                    15%


  • Bachelor's Degree and above, preferably in Chemistry, Polymer Materials.
  • Good communication skills and quick thinking.
  • More than 5 years working experience, familiar with the adhesive or textile industry.
  • Good English, both spoken and written.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24061655
Contract & Job type: Full Time, Limited Term
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)