Japan, Shinagawa, Henkel Consumer Brands

Global Brand Communication and Activation Group Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Build Global Brand Communication and Activation strategy to meet company targets
  • Define impactful Masterbrand Communication Campaigns to grow Brand Awareness
  • Leverage Beauty and Fashion trends into inspiring actionable collections for our B to B and B to C audiences
  • Implement Engaging events to foster loyalty among our B to B customers
  • Create successful Brand Activation plans together with New Product development team to drive business growth in APAC markets
  • Proactively engage with local markets to ensure excellent knowledge of countries’ needs and trends, steer implementation in countries and facilitate best practices sharing among markets
  • Define and monitor digital KPI and recommend corrective measures if needed
  • Recommend and monitor budget
  • Team Management: recruitment, motivation, and development as well as organization design recommendations to manager


  • Over 3 years of successful Brand Communication and/or Brand Activation Management position
  • Excellent project steering skills to efficiently drive projects with multiple external and internal stakeholders
  • Great collaborative and solution-oriented mindset
  • Ability to challenge status quo and to adapt
  • High interest in Beauty
  • Fluent in Japanese and full professional capabilities in English
  • Work experience in an international/APAC environment
  • Additional Asian languages would be a plus
  • Expertise in Digital would be a plus

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: req57250
Contract & Job type: Regular - Full Time
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Smart work
Smart work Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Employee Assistance Program
Employee Assistance Program Tuition support
Tuition support Group life insurance
Group life insurance Pension Plan
Pension Plan Commuting allowance / Work from home allowance
Commuting allowance / Work from home allowance On-site cafeteria (in some locations)