SGP, Singapore, Adhesive Technologies

Manager, Market and Customer Activation SEA

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you’re up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


This job would report to the Global Head of Market and Customer Activation (MCA). The role is to drive global semiconductor market and customer activation strategy and implement promotion activities for the Southeast Asia region. Responsible for marketing and communications strategy and execution plans which include the digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications. Partnering with the business, the candidate is to drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and brand awareness objectives of the electronics business.

Marketing Communications

  • Plan, design and ensure the delivery of innovative, impactful, and successful of integrated digital marketing strategies for major campaigns, product launches and digital assets
  • Lead creation of digital campaign content for deployment across digital channels, ensuring inspirational, informative and engaging content
  • Lead ongoing management of digital touch points, social networking and landing pages
  • Acting as primary interface between the Marketing teams and central digital teams and agencies to plan and execute tactics such as web content and strategy, analytics, LinkedIn paid campaigns, marketing automation etc.
  • Plan and execute multi-channel (paid and organic) digital campaigns to deliver on defined strategic objects
  • Oversee and track analytics, metrics, dashboards and campaign reporting across channels and develop reporting metrics to provide insights and drive results
  • Manage knowledge hub and digital sales tool to improve internal knowledge sharing and enhance sales enablement

Marketing Communications

  • Drive awareness and demand for electronics materials for the SEA region
  • Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities
  • Work closely with the local commercial teams in product and solution activation campaigns, and drive differentiated messaging to accelerate reach to key and emerging market
  • Implement result-oriented events that are measurable and data-centric, and bring best practices in event follow up
  • Support employee engagement and change management program that rally the employees


  • Bachelor’s Degree in Business or related field
  • Min. 5-7+ years’ experience in marketing communications with strong background in digital marketing
  • Knowledge of deployment of digital platforms and analytics across all platforms
  • Ability to measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation
  • Proven project management experience and handling multiple projects simultaneously.
  • Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines
  • Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan
  • Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture
  • Creative, innovative and team-player
  • Hand-on experience with marketing automation (Marketo preferred) and account-based marketing is a plus

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: req49448
Contract & Job type: Full Time, Regular
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Medical, Life & Travel Insurance
Medical, Life & Travel Insurance Employee recognition programs
Employee recognition programs Employee discount cards / Vouchers
Employee discount cards / Vouchers Retirement / Pension Plans
Retirement / Pension Plans Vacation / Paid time-off
Vacation / Paid time-off Paid parental leave
Paid parental leave Employee and Family healthcare coverage
Employee and Family healthcare coverage Employee share plan
Employee share plan Well-being programs
Well-being programs Discounted access to Henkel product
Discounted access to Henkel product Smart work / Flexible working arrangements