United States, Culver City, CA, Henkel Consumer Brands

Associate Brand Manager - Sexy Hair

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

The Associate Brand Manager we seek will be responsible for supporting the development & planning of new product and strategic marketing initiatives to increase the value and performance of the SexyHair brand. They are eager to demonstrate the importance of positioning and how to clearly articulate positioning through multiple mediums and channels. They are responsible for gathering & understanding market insights, helping create strategic brand plans and managing product portfolio analytics to support sustainable, profitable growth for SexyHair.


Market Analysis & Research:

  • Gain understanding of current and future market trends & dynamics
  • Identify market/channel opportunities where there are unmet needs

Brand Plan Development:

  • Support the development of brand plans (by subline) that demonstrates sustainable, profitable growth and achieves company goals/targets

Portfolio Management:

  • Program management: manage day-to-day logistics of brand programs; own timeline management, program analysis and budget
  • Analyze historical sales data and customer insights to determine a successful product portfolio
  • Innovation: create, develop, and manage execution of new products

Public Relations

  • Managing day-to-day communication with third party public relation agency
  • Support creation of yearly public relations calendar and initiatives


  • 2+ years of marketing/product development experience, beauty industry preferred
  • Bachelor’s Degree in Business or Marketing
  • Self-motivating with an elevated level of passion and assertiveness
  • Excellent communication skills, both oral and written
  • Demonstrates leadership and collaboration skills
  • The ability to problem solve and think strategically/analytically
  • Proficient in Microsoft Excel, Microsoft Office & PowerPoint
  • Passion for the beauty/fashion industry

The salary for this role is $80,000.00 - $90,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This salary range may also be modified in the future.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

JOB ID: req48746
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.