Germany, Düsseldorf, Adhesive Technologies

Manager Market and Customer Activation Aviation, Space, Rail (d/f/m) Job Sharing possible

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Implement the global market segment strategies by developing appropriate marketing strategies to position the group as thought leader and partner of choice along the entire value chain
  • Engage with key accounts & industry via a solution-focused approach to target and nurture them end-to end across all relevant channels
  • Design and implement account-based marketing strategies that drive profitable customer engagement and long-term, strategic partnerships
  • Manage and steer end-to-end the development of global messaging, positioning, campaigns, promotions, and product launches
  • Lead cross-functional stakeholders across global teams to identify customer needs, develop compelling and customer-relevant marketing concepts
  • Develop standards and best practices for content creation, distribution, and content repurposing for execution in region(s) and globally
  • Plan, steer and report on the global marketing budget for the segment as well as on the ROI campaigns and initiatives


  • Masters Degree in Digital Marketing, Business Management, Strategic Marketing or similar
  • Minimum of 5 years overall work experience in Marketing, Customer Activation 
  • Experience in Account Based Engagement, Lead Management (e.g. Marketo), LinkedIn, Social Selling, Campaign Management, Content Development
  • Strong digital and analytical skills
  • Open minded, high motivation & energy level, team player
  • Language requirement: English, other languages a plus

Full-time or part-time employment in job sharing is possible. Applications of Job Sharing tandems are welcome.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23045332
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance Bonus & Incentives
Performance Bonus & Incentives Company Pension Schemes
Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.