China, Shanghai-Zhangjiang, Adhesive Technologies

Market & Customer Activation Manager APAC

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Development and execution of market & customer activation activities for Henkel`s Automotive Components customers in the Region APAC
  • Management of digital platforms (PIM, DAM, Website, social media)
  • Ensure professional representation at customer tech days, events and key trade shows in APAC (focus countries: China & remote support for Korea)
  • Position Henkel as a Thought Leader in the area of Automotive Components e.g., via digital campaigns and press & media activities (E-Mobility, Autonomous Driving)
  • Track professionally customer leads, measure & report ROI of events and digital activities
  • Manage digital platforms (PIM, DAM, Website, social media)
  • Support internal communications for APAC (Newsletter & Townhall)
  • Ensure professional representation and customer experiences of Henkel Automotive Components in Henkel Adhesive Technologies` Inspiration Center in Shanghai

  • Accountabilities (Time in %)
  • Events/Trade Shows/TechDays 30%
  • Thought Leadership activities20%
  • Digital Platforms Management 20%
  • Inspiration Center 15%
  • Internal Communications 15%


  • Bachelor's or master's degree in Marketing or Communications
  • Minimum of 5-6 years' experience as marketing manager, with focus on B2B - ideally in the Automotive industry
  • Experience in using measurement tools to refine and enhance marketing impact
  • Experience in working with external vendors and service providers such as agencies for design, digital, PR and multimedia work
  • Strong project management, budget management, planning and organisation skills
  • Proven experience in social media and digital campaigns
  • Versatile writing & storytelling skills
  • Strong "can do"-attitude with high degree of self-responsibility
  • Fluent in Chinese and English, other languages are optional

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 22043764
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)